Fanta

It’s A Thing

AdWeek: “Today’s world is more layered and more complex than it was a generation ago, and that means young people are taking more conscious steps to stand out as individuals and express themselves uniquely through their micro-passions. It’s a Thing still very much expresses the Fanta voice we know and love, but in a way that feels relevant and true to this generation.”

Credits

Director
Watts
Executive Producers
Jordana Freydberg, Luga Podesta, Brandon Bonfiglio, Andrew Lerios
Editors
Scott Butzer, Taylor Tracy Walsh
VFX
Hoody FX, Deladeso, Neka Schultz, Denise Rashidi, Jonathan Romero Ruiz
Client
Coca-Cola
EP, Agency
Rob Baird
Creatives
Marcus Smith
Producer
Gabe Reiter
Director of Photography
Mario Krause
Colorist
Bryan Smaller
Director Rep
Hustle
Agency
Preacher Austin
Producer, Agency
Shane Smith